Brand Workshop
Our flagship offering is a two-part workshop to co-create a differentiated and engaging brand concept, identity, and messaging strategy. The result is a brand book that can be used as the starting point for creating company communication – from advertising and packaging to pitching and articulating a tagline. Now offered virtually!
Purpose
To succinctly articulate your brand value, and story, which will serve to focus and guide future marketing execution decisions.
Approach
Theory will facilitate a two-part workshop to co-create a differentiated and engaging brand concept, identity, and messaging strategy. The result is a book of guidelines, containing a rigorous market analysis and a positioning statement. This book can be used as the starting point for creating company communication – from advertising and packaging to pitching and articulating a tagline.
A small group of 4-6 key stakeholders from Theory and the client team will meet virtually to organize their existing knowledge and create a brand strategy book. The group will gain an understanding of the current landscape, ideate, and decide on core guiding concepts for the client brand.
Day 1 (4 hours)
Client Onboarding
What-How-Why
Brand values
20-year vision
Day 2 (4 hours)
Competitive analysis
Value proposition development
Customer personification
Positioning & company one-line descriptor
Theory will provide a brand guideline book one week following completion of the workshop. This document summarizes the exercises completed during the workshop, in addition to tone of voice and visual execution guidelines.
Result
Watch us in action
For our client Seed + Mill we conducted our virtual brand workshop live in front of an audience. Our methodology is open for public viewing here and on our YouTube channel.
If you are interested in working with us on a Virtual Brand Workshop, please apply using the link below. Scholarships are available for qualifying applicants.