Our Services
We built Theory to serve the needs of growing companies, prioritizing collaboration and speed. Our methodologies are standardized, and we always work on a project basis in the following recommended order.
01
Brand Positioning
Our flagship offering is a two-part workshop to co-create a differentiated and engaging brand concept, identity, and messaging strategy. The result is a book of guidelines, containing a rigorous market analysis and a positioning statement. This book can be used as the starting point for creating company communication – from advertising and packaging to pitching and articulating a tagline.
"The Theory brand book has been the most helpful brand book I've ever used as marketer."
- Head of Marketing, Lilu
02
Go-to-Market Strategy
We help you determine the right channels for marketing communication and how to measure success through Go-to-Market planning. We always plan around a customer journey, mapping out touchpoints and incentives along the way. The end result is a document outlining the strategic objectives, funnel marketing plan (channels & messages), required resources, and KPIs.
03
Execution Management
Once we’ve helped you establish your position and blueprint we help our clients execute the plan as guardians of the brand story. This includes identifying talent, managing projects, and creating systems for successful campaigns. Projects we assist with include:
Logo & Visual Identity Design
Website Strategy
Loyalty Program Design
Influencer & Affiliate Marketing
PR Strategy & Execution
Research & Other Services
In addition to our standard progression of services we have helped our clients in a number of other areas along the way:
Naming
Ethnography
User Testing
Brand Value Research
Pricing