This 5-day live streamed series will introduce Theory’s innovative brand-building methods, revealing a practice that has taken place behind closed doors by traditional agencies for decades.

Utilizing Theory’s distinctive methodology of sprints and design thinking exercises, this highly interactive series will feature real-time collaboration between the general public, Theory team, and Seed + Mill owners, team, and advisors. Through frameworks that garner information about competitive differentiators and customer psychology, the process provides tools to establish a differentiated and engaging brand concept, identity, and messaging strategy.