A startup finds their story

Lilu’s passion for creating innovative technology for women is contagious. Their inspirational story served as the backdrop for one of Theory’s most impactful brand strategy sessions to date. The Theory Team worked alongside Lilu to help distil a complex offering into a simple story and vision communicated across on their Kickstarter page, marketing content, pitch, and even Shark Tank.

"Theory’s workshop helped us build the marketing strategy for Lilu’s product launch, and we reference the brand book constantly for pitch decks, website content, social media, etc. Plus, they’re really fun to work with."
- Adriana Catalina Vázquez Ortiz, CEO of Lilu

www.wearlilu.com

Scope

Brand Positioning

Go-To-Market Strategy

Execution Management