Focus for focus

Committed to helping the world achieve a more consistent sense of calm and clarity, Theory worked with multi-sensory meditation cushion and studio Aduri to focus their positioning and visual identity. This Brand Workshop was one of our most diverse, bringing together the company’s industrial designer, programmer, and meditation content specialist. With all the important voices heard loud and clear we were able to expose Aduri’s key message: to bring mindfulness home. This positioning influenced everything from the website to the look and feel of their app and the Aduri cushion itself. Equipped with a new visual identity and brand strategy, Aduri went on to successfully complete a $32,000 Kickstarter campaign with over 150 preorders.  

"Theory had the creative perspective, streamlined process and industry expertise to totally re-imagine how we looked, felt and sounded to our consumers and community. They met us where we were at, extracted our best elements and amplified our message into a beautiful, highly visual and emotional brand." - Jesal Trivedi, Founder & CEO of Aduri

www.aduri.co

Scope

Brand Positioning

Execution Management