Santo de Piedra
A Mezcal Devoted
Capturing the brand essence
When the creator of one of Mexico’s finest Mezcals approached Theory to help them gear up for their US launch, we started at the source. Through a brand workshop, we learned just how devoted Santo De Piedra was to the quality of the ingredients, the traditions of Oaxaca, and the moments and memories that Mezcal creates. Logo and package design along with a guiding brand book followed, placing Santo De Piedra in position to take its rightful place in homes and restaurants around the world.
Scope
Brand Positioning
Go-To-Market Strategy
Execution Management